Social Media for
Collective Wellbeing

The Problem

Social Media is Broken

Social media used to be about connection. Now it’s about keeping us hooked.

The loudest, most extreme voices drown out everything else. Misinformation spreads faster than truth. Platforms reward anger, shock, and clickbait.

People become their beliefs instead of whole human beings.

The result? Division, distrust, and a feed that leaves us more disconnected than ever.

Our Solution

A Trust-Based Social Platform

It’s time for something better.

UpTrust is rethinking how information flows online.
Instead of ranking content by likes or shares, we use credibility to determine what rises to the top. You shape your experience by deciding who you trust in different areas, and those choices guide what you see.

We’re building a system that supports better dialogue, deeper understanding, and more connection across divides.

How UpTrust Works

Trust-Based Ranking
Your feed reflects the people and sources you trust. It’s shaped by your choices, not by what gets the most attention. You might trust someone on climate science without agreeing with their economic views. UpTrust makes space for that. It’s flexible, personal, and nuanced.

Bridge-Building Content
We highlight voices that help people understand one another. Instead of pushing the most extreme takes, we surface thoughtful perspectives that bring different viewpoints into conversation, building greater understanding instead of deepening divides.

Ever-Evolving Standing
Trust isn’t fixed. When you contribute thoughtful, credible content and engage constructively, your visibility grows. If that changes, so does your reach. Credibility can shift over time based on topic and behavior.

User-Shaped Experience
You guide your experience. There are no top-down moderators, trending topics, or mysterious algorithms chasing clicks. The system responds to what and who you trust.

How You Can Help

Join the Community
UpTrust is still growing, and your voice matters. Early participation helps shape how the platform improves.

Invite People You Trust
Whether it’s a friend, expert, or thoughtful listener, the more trusted voices we have, the better the experience becomes.

Support the Mission
Whether through direct participation, investment, or strategic partnership, your support helps bring UpTrust to life.

The future of social media starts with trust.


  • Charting a Course to Collective Wellbeing

    Imagine a world where social media leads to better solutions for humanity’s most pressing issues, rather than polarization and deep divides. Read more about our disruptive perspective on how to change the course of humanity.

  • Getting Started on UpTrust

    UpTrust fosters better conversations with a novel algorithm, trust scores, and bridging. Learn about account setup and key features.

  • Meet the Team

    Our team comprises absolute powerhouse geniuses (at least in the view of the person writing this text!). Learn more about the folks behind the scenes.